OPSWAT Announces Major Channel Partner Program Enhancements to Expand Global Coverage

Author: Dave Deasy, CMO of OPSWAT

In response to the growing global demand for Critical Infrastructure Protection solutions, OPSWAT has launched a major expansion of their channel partner program. The program currently has over 50 VARs, MSPs, system integrators, and other resellers in 20+ countries serving customers across all industries. Based on current market demand, the company projects doubling the number of authorized partners and customers served through channel partners in the next two years.

Benny Czarny, CEO of OPSWAT, said “Our channel partners are critical to our continued success, which is why we have made enhancing our channel program a top initiative for 2020. These updates are based on partner feedback and will help existing resellers become even more successful, as well as help attract new partners to ensure customers everywhere have access to OPSWAT products. We will continue to enhance the program throughout 2020 and beyond.”

The new program features several enhancements, including:

Flexible Program Tiers

The program offers higher discounts for selected types of business transactions and now includes four distinct tiers designed to meet a wide range of partner needs. Each tier offers different benefits and discount levels based on partner requirements which include an annual purchase commitment and employee staffing requirements. For more information, visit Channel Partner Program.

Comprehensive Channel Portal

The Channel Partner Portal has been expanded to include easier access to a wide range of training, marketing, and support resources as well as a library of over 40 sales tools covering all of the company's products. Existing partners can access the portal at Channel Partner Portal.

Streamlined Deal Registration

Deal Registration has been updated to include higher discounts for new business acquisition as well as a streamlined process for submitting requests.

Expanded Training Options

Robust, online training is now available for channel partner sales and sales engineering employees on how to message and configure OPSWAT solutions. This complements extensive training already available in the OPSWAT Academy.

New Joint Marketing Programs

A wide range of joint marketing programs are available to help partners generate leads such as webinars, email campaigns, social media, and website promotion.

New Partner Directory

A new Partner Directory makes it easier for customers to identify and contact OPSWAT resellers based on their location.

Enhanced Partner Communications

Special partner only communication sessions are now hosted monthly to provide timely updates on new / updated products, new sales tools, program changes, and other important news.

Join the Partner Program

OPSWAT is actively recruiting new resellers and distributors who want to expand their product offerings to include Critical Infrastructure Protection solutions.

To join the program, contact us today.

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